2021年中級商務(wù)英語口語考試指導(dǎo)：代理（3）

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2021年中級商務(wù)英語口語考試指導(dǎo)：代理（3）

Words and Expressions

sole [ sEul ] 獨(dú)一的，專用的

warrant [ 5wCrEnt ] 使有(正當(dāng))理由，保證

annually [5AnjJElI] 年度，每年

canvass [ 5kAnvEs ] 兜售，銷售

distributor [ dis5tribjutE ] 批發(fā)商

costing [ 5kCstiN ] 成本計(jì)算，成本會計(jì)

excess [ ik5ses, 5ekses ] 超過

remuneration [ ri7mju:nE5reiFEn ] 報(bào)酬，酬勞

exclusive [ iks5klu:siv ] 獨(dú)家的

to the taste of 合……的口味

Notes

1. complicate my business 使我的生意難做

2. leading wholesaler and retailer 主要批發(fā)商和零售商

3. to have a mind 打算

4. warrant an agency agreement 有資格簽訂代理合約

5. to canvass the retailers direct 向零售商直接兜售生意

6. a sole agency agreement 獨(dú)家代理合約

7. in round figures 大致的整數(shù)

8. as a preliminary step 作為第一步

9. leave us no alternative 使我方無考慮余地

10. annual marketing turnover 年銷售額

11. to be covered 包括在內(nèi)

12. to see eye to eye 看法一致

13. in excess of the quota 超過定額

A specimen Letter

Dear Sirs:

We thank you for your letter of July 10th.

After paying due consideration to your proposaland investigating your business standing, we havedecided to appoint you as our sole agent for the saleof Gold Brand Bicycles in the district you defined.

We are enclosing a draft agreement. Please go overit and let us have your comments. We assure you ofour full cooperation.

先生：

謝謝你們七月十日的來信。

在考慮了你信中的建議和對你們的商業(yè)信譽(yù)進(jìn)行了調(diào)查之后，我們決定在你們劃定的地區(qū)里由你們作為我們金牌自行車的獨(dú)家代理。

現(xiàn)隨信附上協(xié)議草案一份，請審閱并將意見告知我們。請相信我們會全力合作的。

Substitution Drills

1 A: You could be doing better if you developed some kind of sales network there.

B: We’re thinking of finding a way to

reach all our potential customers.

penetrate that new market

break into the European market

如果你在那里打開了一些銷售網(wǎng)絡(luò)，你可以做得更好的。

我們正設(shè)法接觸我們所有的潛在顧客。

我們正設(shè)法進(jìn)入新市場。

我們正設(shè)法打入歐洲市場。

2 A: How long have you been in this business?

B: For nearly ten years. We have very good connections with wholesalers, chain stores anddistributors.

For almost twenty years. We’re well connected with firms in this field.

We’re going to celebrate the firm’s thirtieth anniversary this November.

您從事這行業(yè)多久了?

將近10年了。我們和批發(fā)商、連鎖店和分銷商之間關(guān)系很好。

將近20年了。我們與這行業(yè)的公司關(guān)系良好。

我們將在今年11月慶祝公司成立30周年。

3 A: We bought a lot from you last year, amounting to as much as $500,000.

B:We’re quite satisfied with the way things are going now.

We’re quite pleased with what you’ve done to expand the market.

We appreciate the efforts you’ve made in helping our products.

我們?nèi)ツ陱哪隳抢镔I了很多，總計(jì)五十萬美元。

我們對現(xiàn)在事情的發(fā)展局面很滿意。

我們很滿意你們?yōu)殚_拓市場所做的努力。

我們感激你為幫助我們產(chǎn)品作出的努力。

4 A: If you appoint us as your agent,

the turnover will be three times what it is today.

we can work up a big demand for your products at our end.

we can sort out the license and the regulations for you.

B:We’d like to know more about your proposal before giving an opinion.

We won’t consider the question of agency for the time being.

I’m sorry I don’t think it’s the right time for this matter.

如果你指定我們作為你們的代理，營業(yè)額將是現(xiàn)在的三倍。

如果你指定我們作為你們的代理，我們可以在我們這里為你們的產(chǎn) 品創(chuàng)造很大的需求。

如果你指定我們作為你們的代理，我們可以為你們挑選出許可證 和規(guī)章。

在提意見前，我們想更多了解你們的計(jì)劃。

目前我們不會考慮代理事宜。

很抱歉，現(xiàn)在還不是談這個(gè)的時(shí)候。

5 A: We wish to have an agent to push our products in Australia. Would you like to accept thisappointment?

We’d like to appoint a general agent to handle our products in Britain. Are you interested in it?

We need an experienced representative for our products in France. Would you beinterested?

B: We should be very pleased to represent you if the terms and conditions are right.

We would be interested in acting as your general agent there.

I’m willing to handle your exports as an agent.

我們希望在澳大利亞能有一個(gè)代理來推動我們的產(chǎn)品銷售。您愿 意接受這個(gè)委派嗎?

我們想指定一個(gè)總代理來處理我們在英國的產(chǎn)品銷售。您對這個(gè)

感興趣嗎?

我們需要為我們在法國的產(chǎn)品銷售選擇一個(gè)有經(jīng)驗(yàn)的代理商，您有

興趣嗎?

如果條款和條件合適的話，我們會樂意代理你們。

擔(dān)任那里的總代理我們很有興趣。

我愿意代理你們的出口商品。

6 A: What’s the annual order you can guarantee?

What are the annual sales you can make for this product?

What’s the annual turnover you can do?

B: To be on the safe side, not less than $200,000 for a start.

Around $500,000 to begin with. It’s not a small figure, I should say.

I’d rather start on a moderate scale, say, 10,000 tons.

你能保證每年訂多少貨?

你能為這種產(chǎn)品作出的年度銷售是多少?

你能做到的年度銷售額是多少?

保守地說，一開始不會少于二十萬美元。

開始大約五十萬美元。我應(yīng)該說，這不是個(gè)小數(shù)目。

我想一開始規(guī)模適中，比如一萬噸。

7 A: I needn’t mention that the price you give us must be competitive.

your terms for us must be favorable

the delivery date must be kept

B: Certainly. Terms for our agents are usually very favorable.

不用說，你給我的價(jià)格必須有競爭力。

不用說，你給我們訂的條款必須很優(yōu)惠。

不用說，必須遵守運(yùn)輸日期。

當(dāng)然，我們的代理?xiàng)l款通常很優(yōu)惠。

8 A: And the commission you expect?

What commission would you expect?

What about the rate of commission you want to charge? B: 10% on total sales.

A minimum of 3% commission on the sale price.

A commission of 5% on sales and a monthly sum of $5,000 for expenses.

你希望收取多少傭金?

整個(gè)銷售的10%。

銷售價(jià)格最少3%的傭金。

銷售價(jià)格的5%為傭金，以及每月用于花銷的總共五千美元。

9 A: May we have a subsidy for sales promotion?

an allowance for advertising?

a reasonable amount from you for publicity?

B: I’m afraid we can’t pay for your sales promotion.

That should be part of your overheads and be taken from your commission.

Yes, but merely at the initial stage to help you push the sale. 可以給我們促銷活動一些補(bǔ)助金嗎?

可否給我們一些津貼做廣告?

你們可否提供一定數(shù)量的錢用來作宣傳?

對不起，我們不能負(fù)擔(dān)你們的促銷費(fèi)用。

那應(yīng)該是你們的一部分管理費(fèi)用，應(yīng)從傭金中支取。

可以，但只是在初始階段來幫助你們推銷。

10 A: In the long run your market will never grow, not until you

have an agent.

B: I see your point. Thank you for your advice. We’ll consider your proposal.

We may take up the matter again when we come to know each other better.

We think it would be better to consider the matter after you have done more business with us.

長遠(yuǎn)看來，除非你有一個(gè)代理，你們的市場永遠(yuǎn)不會發(fā)展。

我明白你的意思。謝謝你的建議。我們會考慮你的建議的。

當(dāng)我們彼此更了解的時(shí)候，我們可以重新考慮這件事。

我們認(rèn)為最好是在您和我們有了更多的交易之后再考慮這件事。

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