2022年上半年商務(wù)英語中級口試練習(xí)題：產(chǎn)品定價

為讓大家在安心備考的同時也能準(zhǔn)確獲知考試報名時間等相關(guān)信息，環(huán)球網(wǎng)校提供 免費預(yù)約短信提醒服務(wù)，以短信的方式提前告知各位考生2022年上半年BEC商務(wù)英語報名時間及考試時間等信息，以防您錯過！編輯推薦：2022年上半年全國BEC各級別考試報名時間及入口匯總。

Factors in Pricing Decisions

影響價格制定的因素

A firm cannot determine a product’s price without considering several factors that affect price.

在制定產(chǎn)品價格時，公司如果不考慮影響價格的各種因素是無法制定的。

Managers must take into account the use of price and non-price competition, supply and demand, and consumer perceptions of price.

公司經(jīng)理們必須考慮價格與非價格競爭、供給與需求以及顧客的價格觀念。

Price and Non-price Competition

價格與非價格競爭

The pricing decision is influenced by the extent to which firms decide to use price as a competitive tool.

價格的制定受到公司在多大程度上把價格作為競爭工具的影響。

Firms competing based on price competition generally set prices equal to or lower than competitor’s prices.

以價格競爭為主要競爭手段的公司，其所制定的價格往往與競爭者的價格相當(dāng)或低于其競爭者的價格。

They must be prepared to change prices quickly and frequently in response to competitors’ price changes.

他們必須對競爭者的價格調(diào)整迅速做出反應(yīng)。

One drawback to this strategy is that competitors can easily reduce their prices to counter it.

價格競爭策略的不利因素是競爭者很容易通過下調(diào)價格來進行反擊。

Non-price competition involves competing based on factors other than price, such as quality or service.

非價格競爭是指以價格以外的其他因素，如質(zhì)量和服務(wù)取勝，而不是以價格為競爭手段的競爭。

This strategy is useful in building brand loyalty.

此策略有利于培養(yǎng)品牌忠誠度。

Customers who prefer a brand for reasons other than price are less likely to switch to a brand that costs less.

顧客如果不是出于價格原因而偏好某一種品牌，通常不會因為價格更優(yōu)惠而轉(zhuǎn)向其他品牌。

Supply and Demand

供給與需求

The price of a product is also influenced by the economic forces of supply and demand.

產(chǎn)品價格也受到供求經(jīng)濟因素的影響。

For most products, the quantity demanded goes up as the price goes down; demand goes down as the price goes up.

對大部分產(chǎn)品來說，在價格下降時其需求上升，價格上升時需求下降。

此篇為部分內(nèi)容，完整版考生可免費點擊下載此文檔！

以上就是環(huán)球網(wǎng)校小編為您帶來的“2022年上半年商務(wù)英語中級口試練習(xí)題：產(chǎn)品定價”的全部內(nèi)容，準(zhǔn)備2022年BEC考試的考生趕快抓緊時間備考啦，需要商務(wù)英語考點、模擬練習(xí)等資料的考生，可點擊“免費下載”按鈕，進行免費下載，更多BEC商務(wù)英語備考資料持續(xù)更新中！