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銆€銆€What would you see if you took a cruise to the Caribbean Islands? Palm trees and coconuts (妞板瓙)? White beaches and clear, blue ocean? Colorful corals (鐝婄憵) and even more colorful fishes and birds?

銆€銆€You bet. There are thousands of islands in the Caribbean Sea. They are famous for their warm, tropical climate and great natural beauty.

銆€銆€The Caribbean Islands form a chain that separates the Caribbean Sea from the rest of the Atlantic Ocean. (1) Many of the islands were formed by the eruption (鐖嗙櫦(f膩)) of ancient volcanoes (鐏北). Others are Iow-lyin9 coral islands that gradually rose from the ocean.

銆€銆€The Caribbean Islands are known by several names. (2) The explorer

銆€銆€Christopher Columbus called the islands the Indies in 1492 because he thought he was near the coast of India. Later, Spain and France called the islands the Antilles.

銆€銆€There are four large islands in the Caribbean Sea. (3) These four islands are often called the Greater Antilles. Together, they account for about 90 percent of the land area of the Caribbean Islands.

銆€銆€The rest of the Caribbean Islands are much smellier. (4) You can see why pirates such as the famous Blackboard sailed these waters. There are countless small islands to bury treasure or hide on.

銆€銆€The weather of the Caribbean Sea is almost always warm and sunny. Sandy beaches line the coasts of many islands. (5) Many tourists arrive on cruise ships.

銆€銆€A But life on the Caribbean Islands is not always paradise.

銆€銆€B The earliest name used by Europeans is the Indies, later changed to the West Indies.

銆€銆€C They're like a long necklace that stretches between North and South America.

銆€銆€D They are Cuba, Puerto Rico, Jamaica, and Hispaniola.

銆€銆€E This is why millions of tourists visit the islands each year.

銆€銆€F Some of these islands are no more than tiny slivers (灏忕墖) of exposed coral.

銆€銆€绛旀 1.C 2.B 3.D 4.F 5.E

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銆€銆€One of the most successful fashion companies in the world is Benetton. The

銆€銆€Benetton family opened their first shop in Italy in 1968. (1) Benetton followed four marketing principles in order to achieve their success.

銆€銆€The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.

銆€銆€(2) He created clothes to match people's wants: the style is casual; the colors and patterns are bold; and the quality is excellent.

銆€銆€The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes. (3)

銆€銆€The Information Link means making sure the company responds quickly to People’s demands. (4) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.

銆€銆€A final important marketing principle is the Retail Link. There are Benetton stores in countries around the would. All the stores have the same clothing, the same window displays, and the same approach to sales. (5)

銆€銆€The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.

銆€銆€A The founder of Benetton began by asking people what they wanted.

銆€銆€B There used to be a good reason for this.

銆€銆€C When something is sold at a Benetton store, the store records information about the type, size, and color of the item.

銆€銆€D Today, there are Benetton shops in major cities all over the world.

銆€銆€E This means that customers can go into any Benetton store in the world and be sure of what they are buying.

銆€銆€F in other words, Benetton's clothes are made to order.

銆€銆€绛旀 1.D 2.A 3.F 4.C 5.E

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