Your headline is the most important part of your blog or article post。

無論是博客還是論文，標(biāo)題都至關(guān)重要。

It is the first and usually only chance you have to get the attention of prospective readers. If they don't read past your headline and click on your post then the body copy might as well not exist。

這是你能吸引讀者的唯一關(guān)鍵機(jī)會。如果他們匆匆掠過標(biāo)題，那么正文估計也沒多少人會再看了吧。

According to CopyBlogger, eight out of 10 people will read your headline copy, but only two out of 10 will read the rest. This is why so much emphasis is placed on the headline in all forms of marketing and advertising。

調(diào)查顯示，80%的人會看標(biāo)題，然后只有剩下來兩成的人會讀正文部分。所以在市場和廣告領(lǐng)域，標(biāo)題絕對是制勝法寶。

Your headline has only one purpose—to get the next line read. The next line needs to get you to read the following line, and so it goes on until you reach a call to action。

你的標(biāo)題只有一個目的——讓人讀下一行，而下一行又需要引著人繼續(xù)往下讀，然后就這么一直讀下去咯。

There is no point in spending a couple of hours writing a post and allocating only a couple of minutes to your headline. If your post doesn't get read, all your hard work will be wasted。

如果你辛苦花費好幾個小時寫一篇東西，只花幾分鐘來想一個標(biāo)題，那真是毫無意義。標(biāo)題不好，吸引不到人來閱讀，一切努力都會白費。

I want to help you to write headlines that will increase your readership. Remember, these headline tips can work for email subject lines, tweets, Facebook posts, videos, and many other situations where you want to grab someone's attention。

下面我來教教你到底該如何寫標(biāo)題，可以增加讀者的哦。記住，這些小貼士都可用于郵件主題，推特，臉書，視頻以及其他你想吸引人眼球的場合。

If you've ever studied copywriting for any length of time you will understand the huge importance of a killer headline. I am about to present to you seven ways to write a headline that will get your blog post read。

如果你從來沒學(xué)習(xí)過文案寫作，就不會知道一個好的標(biāo)題到底有多么重要。下面就來看看能給你超多點擊率的七種標(biāo)題形式吧。

Let's jump right into a few headline shortcuts。

下面就一起看看吧：

1. The secret to _________

____的秘訣

This one gets used a lot. People love to feel that you are letting them in on a secret—that they are obtaining some knowledge that others don't have. Modify this headline as needed。

這個非常常見，人們都喜歡被分享秘密的感覺，好像這樣他們就學(xué)到了一些別人學(xué)不到的東西。必要時也可以對這個標(biāo)題進(jìn)行。

The secret to getting published on Forbes

躋身福布斯的秘訣

The secret to gaining Twitter followers

增加推特粉絲的秘訣

2. 7 ways to _________

7種____的方法

Lists are very popular. Give the reader a list of benefits. This demonstrates that you have some specific chunks of content for your reader。

列清單最流行了，給讀者一系列的好處。這個標(biāo)題會暗示讀者下面的特別內(nèi)容模塊。

7 ways to write a killer headline

7種寫個吸引眼球標(biāo)題的好方法

7 ways to push back without being pushy

7種以退為進(jìn)的方法

3. How to [mundane task] that [rewarding benefit]

如何(從簡單任務(wù))中(獲得好處)

People love to find out "how" to do things. Dig around and find of the benefits of your mundane task. Adding a benefit to the end can really enhance the headline and give the reader a reason to click your post。

人們都喜歡了解”如何“做事情。好好挖掘看看如何從一些簡單任務(wù)中獲得好處吧。在結(jié)尾加上“好處/益處” 二字會讓標(biāo)題更吸引人，還能給讀者理由點擊你的文章。

How to create a website that makes money

如何創(chuàng)建網(wǎng)站來賺錢?

How to write a headline that will get more people to read your blog

如何寫出讓別人閱讀你博客的標(biāo)題?

4. How to [desired result] without [painful objection]

如何不(經(jīng)歷痛苦)而(達(dá)到目標(biāo))

Stating the desired result will get attention from a specific audience who wants that result. If you create the image that your post will overcome their most painful objection by including the word "without" will strengthen your claim。

把特定的目標(biāo)寫出來有助于吸引固定的讀者人群，因為他們正想要個結(jié)果。如果你的標(biāo)題可以創(chuàng)造出一種幫人戰(zhàn)勝困難的意境，那么會更加吸引人。

How to get more Twitter followers without logging into your account

如何不登陸賬戶就能漲粉絲?

How to become successful without any skills, knowledge, or talent

沒有技能、知識和天賦該如何成功?

5. (Do something) like(world-class example)

像(世界級別的例子)(做什么)

By comparing an activity to someone or something well know will add instant credibility. Your reader will be able to associate with a widely known example than to someone unknown。

把那些世界聞名的事情或人列出來能有效增加文章的可信度。相對于一些無名小輩，讀者就更容易把內(nèi)容和名人聯(lián)系在一起。

Blog like an A-lister

像精英那樣寫博客

Play golf like [ename]Tiger Woods[/ename]

像老虎·伍茲那樣打高爾夫

6. Now you can have [something desirable] [great circumstance]

現(xiàn)在你可以(想要的東西)(完美的情景)

Here's a classic headline. Offering a benefit/desire coupled with an ideal situation/circumstance can get your reader to click through to your post in no time。

這是個經(jīng)典的標(biāo)題。向大家展現(xiàn)一個完美的情景外加誘人的渴求，讀者就會情不自禁的點進(jìn)去看看啦。

Now you can have that car of your dreams while working less

現(xiàn)在你可以實現(xiàn)少工作實現(xiàn)買車的愿望

Now you can get more leads all on auto-pilot

現(xiàn)在你可以獲得更多的指導(dǎo)

7. What you need to know about _________

你需要知道的___

This headline implies that the reader is missing crucial information about a certain topic, and must click to find out what that is。

這個標(biāo)題其實是暗示讀者忽視了某些話題的關(guān)鍵信息，而且必須要點進(jìn)去看一看。

What you need to know about generating leads from social media

關(guān)于如何從社交媒體中獲得利潤你需要知道的.。。

What you need to know about the 2013 London Marathon

關(guān)于2013倫敦馬拉松你需要知道的.。。

These formulas are only a guide. I recommend playing around with the wording so you get it just right for your audience。

這些模板都只是個參考，我建議你可以適當(dāng)根據(jù)自己的讀者進(jìn)行調(diào)整。

When you are writing, come up with a list of headline possibilities. That way you can pick the best one. Or you can use several different headlines when posting your content and measure which gets the most clicks. Then, edit your headline according to the one that resonated best。

寫作的時候，別忘了列一個標(biāo)題的清單。這樣你就可以從中選擇到更好的，或者在發(fā)布內(nèi)容的時候使用幾個不同的標(biāo)題，看看哪個標(biāo)題獲得的點擊率最多吧。然后再把標(biāo)題改成最受歡迎的那個。