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鏂版蹇甸洐瑾烇細3绋偝濯掓妧鑳借畵鏁�(sh霉)瀛楀偝濯掍汉宸ヤ綔鑷

鏇存柊鏅傞枔锛�2019-06-11 09:34:48 渚嗘簮锛氱挵(hu谩n)鐞冪恫(w菐ng)鏍� 鐎忚33鏀惰棌3

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From journalism to digital marketing to the finance or business fields, nearly every industry's hiring managers are clamoring for talent who know the golden rule: Content is king.

寰炴柊鑱炴キ(y猫)鍒版暩(sh霉)瀛楃嚐閵�锛屽啀鍒伴噾铻嶆垨鍟嗗嫏(w霉)闋�(l菒ng)鍩�锛屽咕涔庢瘡涓€鍊嬬敘(ch菐n)妤�(y猫)鐨勬嫑鍕熺稉(j墨ng)鐞嗛兘鐔卞垏鍦版嫑鍕熼偅浜涜兘澶犳繁璜抽€欏€嬮粌閲戞硶鍓囩殑鍝″伐锛氫粬鍊戠煡閬�“鍏�(n猫i)瀹圭偤鐜�”鏄粈涔堟剰鎬濄€�

Having a comprehensive view on digital media, then, and being able to produce and disseminate such content — whether SEO-optimized blog posts, internationally aimed articles, or photo essays — is a huge advantage for job seekers across the board.

灏嶆暩(sh霉)瀛楀獟楂旀搧鏈夊叏鏂逛綅鐨勮瑙�锛屽苟涓旇兘澶犲壍(chu脿ng)閫犲拰瀹e偝鍏峰倷閫欎簺鐗规€х殑鍏�(n猫i)瀹癸細鐒¤珫鏄劒(y艒u)鍖栨悳绱㈠紩鎿庡悗鐨勫崥瀹㈠笘瀛�锛岄倓鏄叿鏈夊湅闅涘墠鐬绘€х殑鏂囩珷锛岀敋鑷虫槸鍦栫墖灏堥鍫遍亾锛岄€欎簺閮借兘浣滅偤姹傝伔鑰呭€戣磸鍦ㄨ捣璺戠窔涓婄殑绫岀⒓銆�

Whether you’re a recent graduate looking to further your education, a professional amid a career shift or a budding entrepreneur considering launching a startup, an advanced communication degree can help kick-start a long, lucrative career. Below, we’ve outlined three key career skills you’ll gain with a master's degree that can help you build a particularly enviable resume.

鐒¤珫浣犳槸涓€鍚嶆鎵撶畻娣遍€犵殑鎳�(y墨ng)灞嗙暍妤�(y猫)鐢�锛岄倓鏄竴鍚嶆杞�(zhu菐n)璁婅伔妤�(y猫)鏂瑰悜鐨勫皥妤�(y猫)浜哄+锛岄倓鏄簴鍌欐垚绔嬫柊鍏徃鐨勮彍槌ヤ紒妤�(y猫)瀹�锛岀啛绶寸殑婧濋€氳兘鍔涗究鎴愮偤浣犵嵅寰楅暦涔呰€屾敹鍏ュ彲瑙€鐨勮伔妤�(y猫)鐨勬暡闁€纾�銆傞偅涔堜笅闈㈢殑鏂囩珷閲�锛岀瓎鑰呯偤澶у鍒楀嚭浜嗕笁绋兘澶犺畵浣犲緸鐮旂┒鐢熷(xu茅)缈�(x铆)閲岀嵅寰楃殑鑱锋キ(y猫)鎶€宸�锛屽緸鑰屽公鍔╀綘鎶婄啊姝烽€茶娼よ壊锛屽紩浜虹鲸鎱�銆�

1.Digital-first communication skills

1. 鏁�(sh霉)瀛楃偤鍏堢殑鍌冲獟婧濋€氭妧鑳�銆�

Being able to effectively communicate is perhaps the most valuable skill for the modern workplace; being able to do so in a digitally savvy manner is particularly impressive.?According to a 2014 MBA(寰崥).com study, the top four skills employers seek in new hires are oral and listening skills, followed by written communication and presentation skills.

鑳藉寰楃暥鏈夋晥鍦拌垏浠栦汉婧濋€氫氦娴�锛屼篃瑷卞氨鏄暥浠婄殑鑱峰牬涓渶鍏峰児鍊肩殑鎶€鑳戒簡;鍥犵偤浠ヨ純楂樼殑鏁�(sh霉)瀛楀偝濯掗牁(l菒ng)鎮熸€т締鍋氶€欎欢浜嬫儏鏄潪甯稿紩浜烘敞鐩殑銆傛牴鎿�(j霉)MBA.com鍦�2014骞寸殑涓€闋呯爺绌惰〃鏄庯紝闆囦富鏈€鎯抽泧鍌殑鍝″伐鎵€鍏锋湁鐨勫洓澶х壒璩�(zh矛)渚挎槸鑱�銆佽鑳藉姏锛岄毃涔嬩究鏄瓎闋浉瀵互鍙婂叕闁嬪睍绀虹殑鎶€鑳�銆�

Social media, which is a key marketing cornerstone for nearly any company, is another skill that many job seekers — particularly millennials who tend to be digital natives — may think they've perfected. Writing skills apply here too, and students pursuing a master's degree in most communication fields will learn the ropes regarding online brand management and much more.

绀句氦濯掗珨锛屼綔鐐哄咕涔庢瘡涓€瀹跺叕鍙哥殑涓昏鐕熼姺鍩虹煶锛屼篃鏄ū澶氭眰鑱疯€呴渶瑕佹帉鎻$浉闂�(gu膩n)鎶€鑳界殑闂�(gu膩n)閸�——鐗瑰垾灏嶄簬鎯宠鎴愮偤鏁�(sh霉)瀛楀師鐢熶唬鐨勫崈绂т笘浠�锛屼篃瑷变粬鍊戦兘瑾嶇偤鑷繁鏃╁凡鍕濅换浜�銆傚悓鏅傚浣滅殑鎶€鑳戒篃鍚屾ǎ鐨勬儏娉侊紝鍦ㄥ偝濯掗牁(l菒ng)鍩熸繁閫犵爺绌剁敓鍊戝(xu茅)钁楀幓鎽哥储缍�(w菐ng)绲�(lu貌)鍝佺墝绠$悊浠ュ強鏇村鐨勫偝濯掔煡璀樼殑鍓嶉€查亾璺�銆�

For professionals lacking a few key elements when it comes to written and verbal skills, continued education may be the perfect way to fine-tune these sought-after strengths. With courses like visual storytelling and multimedia storytelling, students learn the ins and outs of communication skills that extend far beyond the classroom.

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2.Ability to leverage interactive media/video expertise

2. 浣跨敤婧濋€氬獟楂�/瑕栭牷閫氳▕鐨勫皥妤�(y猫)鑳藉姏

Entrepreneurs and innovators who learn to not only embrace, but also capitalize upon the new media landscape are already several steps ahead. Video and visual content is a crucial part of many brands’ marketing plans for 2015 and beyond. Even outside of media roles, possessing video skills can be a major boost to nearly any resume in a creative field.

浼佹キ(y猫)瀹跺€戝拰鐧�(f膩)鏄庡鍊戝(xu茅)缈�(x铆)浣跨敤濯掗珨涓嶅儏闄愪簬鎿佽閫欑ó鎵嬫锛岄倓鏃ㄥ湪鑳藉厖鍒嗗埄鐢ㄦ柊濯掗珨閫欏瀵跺湴锛岃€屼笖鏃╁凡姣斾粬浜洪牁(l菒ng)鍏堝咕姝ヤ簡銆傝闋昏垏瑕栬鍏�(n猫i)瀹瑰湪2015骞寸敋鑷虫洿闀烽仩鏅傞枔鍏�(n猫i)锛屾垚鐐轰簡瑷卞鍝佺墝鎺ㄥ唬鐨勮嚧鍕濅竴鐠�(hu谩n)銆傜敋鑷抽櫎浜嗗獟楂旀帹寤g殑鑱疯兘锛屽叿鍌欒闋婚€氳▕鎶€鑳戒篃鏈冩垚鐐哄壍(chu脿ng)閫犲姏闋�(l菒ng)鍩熼噷骞句箮姣忎竴浠戒笉鍙嫆绲曠殑绨℃鐨勪富瑕佹帹鍕曞姏銆�

For the creatively inclined, learning the fundamentals of visual journalism, documentary making, photography and more can provide insight into a wide spectrum of career options. In a media and brand landscape where storytelling is the trend of the hour, these skills will certainly provide a competitive advantage for any professional who can list them on a resume.

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3.Knack for nurturing connections

3. 鍠勪簬鑸囦粬浜烘墦浜ら亾

The old mantra "it's not what you know, it's who you know" still rings true in the modern career path.In an increasingly globally focused, competitive career landscape, making and maintaining a carefully constructed web of professional connections is paramount. You never know where a dream job lead will come from: A communication studies class may be a doorway to a valuable mentor, or even a potential business partner. Graduate school is the ultimate time and place to learn and fine-tune the ability to effectively network, a skill that’s not only advantageous but also indispensable for any career.

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These skills are huge advantages for candidates seeking full-time roles in a wide array of career paths — particularly media, marketing or communication. But they’re also valuable for entrepreneurs or anybody interested in launching a business. A good idea doesn't become a great business model without the right dose of communication acumen. Knowing how to effectively write, tell stories, nail the intricacies of visual content and market yourself is key — and an advanced degree may be the optimal way of not only gaining these skill sets, but also developing an invaluable professional network.

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