銆€銆€銆愭憳瑕併€�2015骞存埧鍦扮敘(ch菐n)浼板児(ji脿)甯€冭│鏄�10鏈�17鏃�-18鏃�锛岀偤骞姪鑰冪敓鏇寸郴绲�(t菕ng)鐨勬帉鎻�2015骞存埧鍦扮敘(ch菐n)浼板児(ji脿)甯€婄稉(j墨ng)鐕熻垏绠＄悊銆嬬珷绡€(ji茅)鐭ヨ瓨(sh铆)榛�(di菐n)锛岀挵(hu谩n)鐞冪恫(w菐ng)鏍＄法杓暣鐞嗕簡"2015骞存埧鍦扮敘(ch菐n)浼板児(ji脿)甯€婄稉(j墨ng)鐕熻垏绠＄悊銆嬭€冮粸(di菐n)绗竷绔�2绡€(ji茅)"锛屾湰鏂囩郴绲�(t菕ng)闂¤堪浜�鐩堣櫑骞宠　鍒嗘瀽鐨勭煡璀�(sh铆)榛�(di菐n)锛屽笇鏈涘皪(du矛)鎮ㄦ湁骞姪锛�?锛熻崥鍥虫▽?

銆€銆€鐗瑰垾鎺ㄨ枽锛�2015骞存埧鍦扮敘(ch菐n)浼板児(ji脿)甯€婄稉(j墨ng)鐕熻垏绠＄悊銆嬬珷绡€(ji茅)鑰冮粸(di菐n)鍖附

銆€銆€绗竷绔� 棰�(f膿ng)闅�(xi菐n)鍒嗘瀽鑸囨焙绛�

銆€銆€绗簩绡€(ji茅) 鐩堣櫑骞宠　鍒嗘瀽

銆€銆€1.鐩堣櫑骞宠　鍒嗘瀽鐨勫熀鏈師鐞嗭細

銆€銆€鐩堣櫑骞宠　鍒嗘瀽鏄湪瀹屽叏绔�(j矛ng)鐖�(zh膿ng)鎴栧鏂风(j矛ng)鐖�(zh膿ng)鐨勫競鍫�(ch菐ng)姊濅欢涓�锛岀爺绌舵姇璩囬爡(xi脿ng)鐩敘(ch菐n)鍝佹垚鏈�銆佺敘(ch菐n)閵烽噺鑸囩泩鍒╃殑骞宠　闂�(gu膩n)绯荤殑鏂规硶銆傚皪(du矛)浜庝竴鍊�(g猫)鎶曡硣闋�(xi脿ng)鐩€岃█锛岄毃钁楃敘(ch菐n)閵烽噺鐨勮畩鍖栵紝鐩堝埄鑸囪櫑鎼嶄箣闁撲竴鑸嚦灏戞湁涓€鍊�(g猫)杞�(zhu菐n)鎶橀粸(di菐n)锛屾垜鍊戠ū閫欑ó杞�(zhu菐n)鎶橀粸(di菐n)鐐虹泩铏у钩琛￠粸(di菐n)(Break Even Point锛孊EP)锛屽湪閫欎竴榛�(di菐n)涓婏紝閵峰敭鏀跺叆鍜岀附鎴愭湰璨�(f猫i)鐢ㄧ浉绛�锛屾棦涓嶈櫑鎼嶄篃涓嶇泩鍒┿€傜泩铏у钩琛″垎鏋愬氨鏄鎵惧嚭闋�(xi脿ng)鐩柟妗堢殑鐩堣櫑骞宠　榛�(di菐n)銆�

銆€銆€鐩堣櫑骞宠　鍒嗘瀽鐨勫熀鏈柟娉曟槸寤虹珛鎴愭湰鑸囩敘(ch菐n)閲�銆侀姺鍞敹鍏ヨ垏閵烽噺涔嬮枔鐨勫嚱鏁�(sh霉)闂�(gu膩n)绯�锛岄€氶亷灏�(du矛)閫欏叐鍊�(g猫)鍑芥暩(sh霉)鍙婂叾鍦栧舰鐨勫垎鏋�锛屾壘鍑哄钩琛￠粸(di菐n)銆�

銆€銆€鐩堣櫑骞宠　鍒嗘瀽鍖呮嫭绶氭€х泩铏у钩琛″垎鏋愬拰闈炵窔鎬х泩铏у钩琛″垎鏋愩€傜暥(d膩ng)鐢�(ch菐n)閲忕瓑浜庨姺鍞笖鐢�(ch菐n)閵烽噺鐨勮畩鍖栦笉褰遍熆甯傚牬(ch菐ng)閵峰敭鍍�(ji脿)鏍煎拰鐢熺敘(ch菐n)鎴愭湰鏅�(sh铆)锛屾垚鏈垏鐢�(ch菐n)閲忋€侀姺鍞敹鍏ヨ垏閵烽噺涔嬮枔鍛堢窔鎬ч棞(gu膩n)绯�锛屾鏅�(sh铆)鐨勭泩铏у钩琛″垎鏋愬爆浜庣窔鎬х泩铏у钩琛″垎鏋�銆傜暥(d膩ng)甯傚牬(ch菐ng)涓婂瓨鍦ㄥ鏂风(j矛ng)鐖�(zh膿ng)鍥犵礌鐨勫奖闊挎檪(sh铆)锛岀敘(ch菐n)閵烽噺鐨勮畩鍖栨渻(hu矛)灏�(d菐o)鑷村競鍫�(ch菐ng)閵峰敭鍍�(ji脿)鏍煎拰鐢熺敘(ch菐n)鎴愭湰鐨勮畩鍖�锛屾鏅�(sh铆)鐨勬垚鏈垏鐢�(ch菐n)閲�銆侀姺鍞敹鍏ヨ垏閵烽噺涔嬮枔鍛堥潪绶氭€ч棞(gu膩n)绯�锛屾墍灏�(du矛)鎳�(y墨ng)鐨勭泩铏у钩琛″垎鏋愪篃灏卞爆浜庨潪绶氭€х泩铏у钩琛″垎鏋愩€�

銆€銆€2.鎴垮湴鐢�(ch菐n)闁嬬櫦(f膩)闋�(xi脿ng)鐩泩铏у钩琛″垎鏋愶細

銆€銆€鎴垮湴鐢�(ch菐n)闋�(xi脿ng)鐩殑鐩堣櫑骞宠　鍒嗘瀽锛屾湁鑷ㄧ晫榛�(di菐n)鍒嗘瀽鍜屼繚鏈粸(di菐n)鍒嗘瀽鍏╃ó锛屽叐鑰呯殑涓昏宸暟鍦ㄤ簬骞宠　榛�(di菐n)鐨勮ō(sh猫)缃�銆傝嚚鐣岄粸(di菐n)鍒嗘瀽锛屾槸鍒嗘瀽瑷�(j矛)绠椾竴鍊�(g猫)鎴栧鍊�(g猫)棰�(f膿ng)闅�(xi菐n)鍥犵礌璁婂寲鑰屼娇鎴垮湴鐢�(ch菐n)闋�(xi脿ng)鐩仈(d谩)鍒板厑瑷辩殑鏈€浣庣稉(j墨ng)婵�(j矛)鏁堢泭鎸囨(bi膩o)鐨勬サ闄愬€硷紝浠ラⅷ(f膿ng)闅�(xi菐n)鍥犵礌鐨勮嚚鐣屽€肩祫鍚堥’绀烘埧鍦扮敘(ch菐n)闋�(xi脿ng)鐩殑棰�(f膿ng)闅�(xi菐n)绋嬪害銆備繚鏈粸(di菐n)鍒嗘瀽锛屾槸鍒嗘瀽瑷�(j矛)绠椾竴鍊�(g猫)鎴栧鍊�(g猫)棰�(f膿ng)闅�(xi菐n)鍥犵礌璁婂寲鑰屼娇鎴垮湴鐢�(ch菐n)闋�(xi脿ng)鐩仈(d谩)鍒板埄娼ょ偤闆舵檪(sh铆)鐨勬サ闄愬€�锛屼互棰�(f膿ng)闅�(xi菐n)鍥犵礌鐨勮嚚鐣屽€肩祫鍚堥’绀烘埧鍦扮敘(ch菐n)闋�(xi脿ng)鐩殑棰�(f膿ng)闅�(xi菐n)绋嬪害銆�

銆€銆€鍠€�(g猫)棰�(f膿ng)闅�(xi菐n)鍥犵礌鑷ㄧ晫鍊肩殑鍒嗘瀽瑷�(j矛)绠楀彲浠ラ噰鐢ㄥ垪琛ㄦ硶鍜屽湒瑙ｆ硶閫�(j矛n)琛�锛屽鍊�(g猫)棰�(f膿ng)闅�(xi菐n)鍥犵礌鑷ㄧ晫鍊肩祫鍚堢殑鍒嗘瀽瑷�(j矛)绠楀彲浠ラ噰鐢ㄥ垪琛ㄦ硶閫�(j矛n)琛屻€�

銆€銆€(涓€)鏈€浣庣鍞児(ji脿)鏍煎垎鏋�

銆€銆€绉熼噾鍜屽敭鍍�(ji脿)锛屾槸鎴垮湴鐢�(ch菐n)闋�(xi脿ng)鐩渶涓昏鐨勪笉纰哄畾鎬у洜绱狅紝鑳藉惁瀵�(sh铆)鐝�(xi脿n)闋�(y霉)瀹氱殑绉熷敭鍍�(ji脿)鏍�锛岄€氬父鏄埧鍦扮敘(ch菐n)闁嬬櫦(f膩)鎶曡硣闋�(xi脿ng)鐩垚鏁楃殑闂�(gu膩n)閸�銆�

銆€銆€(浜�)鏈€浣庣鍞暩(sh霉)閲忓垎鏋�

銆€銆€鏈€浣庨姺鍞噺鍜屾渶浣庡嚭绉熺巼锛屼篃鏄埧鍦扮敘(ch菐n)闋�(xi脿ng)鐩渶涓昏鐨勪笉纰哄畾鎬у洜绱狅紝鑳藉惁鍦ㄩ爯(y霉)瀹氬敭鍍�(ji脿)涓嬮姺鍞嚭鐞嗘兂鐨勬暩(sh霉)閲�锛屾垨鍦ㄤ竴瀹氱殑绉熼噾姘村钩涓嬮仈(d谩)鍒扮悊鎯崇殑鍑虹鐜�锛岄€氬父鏄枊鐧�(f膩)鎶曡硣闋�(xi脿ng)鐩垚鏁楃殑闂�(gu膩n)閸点€�

銆€銆€(涓�)鏈€楂樺湡鍦板彇寰楀児(ji脿)鏍�

銆€銆€鏈€楂樺湡鍦板彇寰楀児(ji脿)鏍兼槸鎸囬枊鐧�(f膩)闋�(xi脿ng)鐩姺鍞鍜屽叾浠栬不(f猫i)鐢ㄤ笉璁婃浠朵笅锛屼繚鎸佹豢瓒抽爯(y霉)鏈熸敹鐩婃按骞�锛屾墍鑳芥壙鍙楃殑鏈€楂樺湡鍦板彇寰楀児(ji脿)鏍�銆�

銆€銆€(鍥�)鏈€楂樺伐绋嬭不(f猫i)鐢�

銆€銆€鏈€楂樺伐绋嬭不(f猫i)鐢ㄦ槸鎸囧湪闋�(y霉)瀹氶姺鍞涓�锛岃婊胯冻闋�(y霉)鏈熺殑闁嬬櫦(f膩)闋�(xi脿ng)鐩敹鐩婅姹�锛屾墍鑳芥壙鍙楃殑鏈€楂樺伐绋嬭不(f猫i)鐢�銆傛渶楂樺伐绋嬭不(f猫i)鐢ㄨ垏闋�(y霉)娓�(c猫)鍙兘鐨勫伐绋嬭不(f猫i)鐢ㄤ箣闁撳樊璺濊秺澶э紝瑾槑闁嬬櫦(f膩)闋�(xi脿ng)鐩壙鍙楀伐绋嬭不(f猫i)鐢ㄥ鍔犻ⅷ(f膿ng)闅�(xi菐n)鐨勮兘鍔涜秺澶с€�

銆€銆€(浜�)鏈€楂樿臣璨峰児(ji脿)鏍�

銆€銆€灏�(du矛)浜庢埧鍦扮敘(ch菐n)缃キ(y猫)鎶曡硣闋�(xi脿ng)鐩�锛屽垵濮嬭臣璨峰児(ji脿)鏍硷紝灏�(du矛)鑳藉惁瀵�(sh铆)鐝�(xi脿n)闋�(y霉)鏈熸姇璩囨敹鐩婄洰妯�(bi膩o)闈炲父閲嶈銆�

銆€銆€(鍏�)鏈€楂橀亱(y霉n)鐕熻不(f猫i)鐢ㄦ瘮鐜�

銆€銆€閬�(y霉n)鐕熻不(f猫i)鐢ㄦ瘮鐜囨槸鎸囨姇璩囨€х墿妤�(y猫)涓亱(y霉n)鐕熻不(f猫i)鐢ㄦ敮鍑哄崰姣涚閲戞敹鍏ョ殑姣旂巼銆�

銆€銆€(涓�)澶氬洜绱犺嚚鐣岄粸(di菐n)绲勫悎

銆€銆€澶氬€�(g猫)棰�(f膿ng)闅�(xi菐n)鍥犵礌鍚屾檪(sh铆)鐧�(f膩)鐢熻畩鍖�锛屽紩璧烽枊鐧�(f膩)闋�(xi脿ng)鐩稉(j墨ng)婵�(j矛)鏁堢泭鎸囨(bi膩o)鐨勮畩鍖�锛岄仈(d谩)鍒拌嚚鐣岄粸(di菐n)锛岄€欐檪(sh铆)鍚勫洜绱犺畩鍖栧€肩祫鍚堟垚鐐哄鍥犵礌鑷ㄧ晫榛�(di菐n)绲勫悎銆�

銆€銆€3.鎴垮湴鐢�(ch菐n)闁嬬櫦(f膩)闋�(xi脿ng)鐩泩铏у钩琛″垎鏋愮ず渚嬶細

銆€銆€(涓€)淇濇湰榛�(di菐n)鍒嗘瀽

銆€銆€(浜�)鑷ㄧ晫榛�(di菐n)鍒嗘瀽